In a world where a fifth of 16 to 24-year-olds spend more than seven hours a day online, it’s time to reflect Jesus there.
So says Ben Elliott (pictured), head of innovation at CRE exhibitor CPO, who will lead a seminar at CRE Midlands (3pm, Wed 4 Mar) exploring ways to build your local church through social media.
‘Never before have we been exposed to such a sweeping change in such a short space of time,’ admits Ben. ’It’s easy to feel as though we’re on the back foot. We need to maximise all communication streams to share Jesus. A joined-up approach is required, linking print and digital.
‘If you’re facing burning questions about social media in your church and which networks you should be using, how often to post and what kind of content works best – come along and receive! You will leave knowing how to create a simple digital strategy.’
As well as his job at CPO, Ben is founder of the Church Comms Collective, a group which facilitates greater peer-to-peer support for church communicators across the UK. He is also a digital leader at his church, The Well, in Sheffield.
• CPO are on stand E1 at CRE Midlands 2020