The Real Easter Egg is celebrating its tenth anniversary – and CRE played a big part in its successful launch.
In 2010, high street supermarkets refused to stock a product with the story of Easter in the box, so the Meaningful Chocolate Company brought its first Real Easter Egg to CRE Midlands.
‘We asked churches to crowd fund the project by placing orders,’ said David Marshall, founder of the company. ‘I had never been to CRE before – and what an eye-opener! Hundreds of stands offering important and relevant resources, thousands of active church members looking for ideas and inspiration. People wanted to taste the chocolate, inspect the boxes and meet the people behind the product – something you can’t do online. Orders flooded in.’
Ten years on, more than a million eggs have been sold and more than £275,000 donated to charitable projects.
To help celebrate the role CRE played in the success of the project, a special discount code has been made available. Buy 12 or more original eggs and enter the code CRE2010 and you will get £3 off your order total. Visit the Meaningful Chocolate website.
Photo: EGGED ON: The Real Easter Egg, greeted with enthusiasm, at CRE Midlands 2010