A sip of coffee at CRE will remind us that more than 90 per cent of everything we own comes to us over the waves.
BySea is a new exhibitor offering a brand from which every penny in profits goes to help seafarers and their families in more than 27 countries.
An initiative of the Sailors’ Society, BySea’s eye-grabbing Land Rover coffee bar will be in the paddock at Sandown Park where you can sample one of their five blends – African, Americas, Asia Pacific, Brazilian, Indian and decaffeinated.
The Land Rover can be hired for corporate events and private parties, providing exquisite coffee on demand. Or you can simply buy the coffee – in pod format for machines or ground.
‘Seafarers are typically away from their homes from nine to 12 months at a time, facing violent storms, loneliness and isolation, even piracy and terrorism,’ explained Stuart Rivers, chief executive officer for the Sailors’ Society, an international maritime charity. ‘BySea reminds us of the journey our coffee has made before it reaches our cups. It tastes good, too!’
• BySea are on stand S136 at CRE 2017 and their Land Rover will be in the paddock.