Another bright idea for Easter from CPO

Another bright idea for Easter from CPO

Poets, rap artists, sculptors, animators, designers, to name just a few, have joined forces to bring Easter to the world in a fresh way.

My Neon Life is a video launched over the holiday weekend for churches to use in their Easter Sunday services.

‘In Greek, neon means “new”’, explained Stew Smith, chief creative officer at Christian Publishing & Outreach (CPO). ‘It’s also our vision for Easter 2021. As we approach the easing of lockdown restrictions, we want to flood the UK with hope, reconciliation and gratitude – to magnify the message of new life found in the Easter story.’

CPO joined up with the team at Digital Church Toolkit to plan a campaign across print, online and in churches. They started by sharing stories of hope on social media, then launched a competition for UK Christians to create art which expresses the meaning of Easter in their own lives.

‘We engaged with poets, rap artists, sculptors, animators, spoken-word artists, writers, dancers, designers, videographers – anyone creative,’ said Stew. ‘Finally, we partnered with a Christian creative collective based in Bath, called Orphan No More.’

Together with Orphan No More, CPO have produced a video which communicates the story of Easter in an original way, highlighting the hope we can all find in the Gospel. Launched over Easter weekend, the video is available for download and can be included as part of churches’ Easter Sunday services.

‘We believe there has never been a better time to creatively capture the imagination of our nation with the Gospel,’ said Stew.

• Click below to see and download the video:

My Neon Life – on YouTube
My Neon Life – downloadable version

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