The essential tools to build your church using social media will be outlined in a seminar at CRE North.
‘Those who reject Christianity are highly unlikely to be reached by the traditional church,’ explains Laura Treneer, chief executive of Christian Publishing and Outreach (CPO), who will lead the seminar (11am, Thu 14 Mar). ‘However, the same people are likely to spend, on average, 20 hours a week on the internet. This presents us with an amazing opportunity, if we know how to use it wisely.’
Combining missional vision with practical advice, the seminar covers information contained in Laura’s book Church Online: Social Media (BRF). You will understand why social media matters and how it works for churches, hear practical examples and inspiring stories from a panel of contributors and take away building blocks to develop your own local church digital strategy.
‘The seminar and book are aimed at church teams who want to reach their communities effectively,’ says Laura. ‘The book is a perfect resource for church leaders and volunteers short on time who need fast, relevant advice. Whether you’re looking for a crash course, brief refresher or reference toolkit, you’ll find what you need in it. And, of course, you can pick up a copy after the seminar at CRE.’
Laura’s understanding of churches is helped in part by her husband’s role for the past 12 years as senior pastor of a Baptist church in Brighton.
‘CPO is a charity, and for 60 years has been serving the church in its communications,’ she says. ‘I believe it has a strategic role to play as a resource, not just for churches, but for charities, bookshops and suppliers.’
• CPO are on stand A11 at CRE North
• Laura Treneer will speak on Building your church through social media (11am, Thu 14 Mar)