For 20 years Anne Coomes (pictured) has provided editorial and graphics for church magazines of all denominations – and she will deliver a seminar at CRE Midlands helping editors make the most of their much-loved publications.
‘Church magazines still play a critical role in community life,’ said Anne, co-founder of Parish Pump. ‘They are a pro-active way to keep in touch with both church members and the community. Websites are good, of course, but how many people wake up and say to themselves: “I really must visit my local church website today!” However, if you deliver a magazine through their door, or hand one out in church, people WILL look through it – and if it is good, or relevant to their needs, you will keep their attention.
‘We know of at least one suicide that was prevented in this way. A magazine contained a Parish Pump article about depression, and it led to the person seeking help instead of over-dosing.’
Turning out a regular publication, against deadlines, can be a daunting task. Ironically, since computer software offered us generative text and spellcheckers, typographical errors (or typos) have actually increased in number.
‘Every editor can recall that awful moment when they realise their mistake and there’s nothing they can do about it,’ said Anne. ‘I once ran a headline that should have read: “Make flowers that look like satin.” But instead it said: “Make flowers that look like satan.” Not one of my more glorious moments!’
• Parish Pump are on stand P26 at CRE Midlands 2020